Eva Pascoe

Partner, The Retail Practice

Eva studied linguistics, psychology and the ergonomics of computer interaction before co-founding the world’s first Internet Café in 1994 (where David Bowie and Gary Barlow learnt basic Internet skills).

She pioneered early e-payment and e-commerce fashion at Arcadia (Topshop, Miss Selfridge, Warehouse…), co-founded a non-profit Digital think-tank Cybersalon.org, co-organiser of Cybersonica Festivals (Southbank, Soho, Science Museum) and is a regular contributor across a range of national media. She has worked for the past 4 years with The Retail Practice advising retailers and startups on the intersection of brand experience, retail, technology and business.