Mike Hogg

Business Unit Leader Embedded and Mobile Systems, Zuhlke

Mike Hogg leads Zuhlke UK’s System Solutions team, which delivers software and hardware for medical devices, industrial systems and the Internet of Things.

Mike has been developing connected devices from before the term IoT was adopted.

Quantifying Incremental Business Value – IoT and The Lean Startup

How do you turn a commodity into a valuable service?

Mike will share a case study from a large global healthcare company where introducing a new digital valve for hospital gas cylinders has resulted in improved business efficiencies while reducing medical risk. As well it demonstrates the use of lean start-up approach to identify incremental business value within a regulated environment and deliver a tracking and monitoring solution customers would be happy to pay for.