What do Unilever’s customers want from the IoT?

A fascinating insight into what will make IoT a valuable tool for FMCG, from the grandaddy of them all – Unilever

IoT is very much on their watch list and Unilever are already working some pilots in the area. Here Jeremy Basset (New Ventures Director, Unilever Global Marketing) is very frank about what Unilever are trying to do with their marketing and what attractions IoT holds.

If you are building IoT tools or platforms for B2C, this is a must see.

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