A fascinating insight into what will make IoT a valuable tool for FMCG, from the grandaddy of them all – Unilever
IoT is very much on their watch list and Unilever are already working some pilots in the area. Here Jeremy Basset (New Ventures Director, Unilever Global Marketing) is very frank about what Unilever are trying to do with their marketing and what attractions IoT holds.
If you are building IoT tools or platforms for B2C, this is a must see.
The BLN is now Business of Software
Business of Software runs conferences for people that build great software businesses and products. To access talks online, hear about new events, contact speakers and stay in touch with great ideas, share your email address with us.
We'll NEVER sell your email. Unsubscribe anytime.